Smart Numbers or Phonewords are a smart way to increase the recall of your business with your customer base. Words are often easier to remember than numbers.

What is easier for you to remember: 1300 85 BEST or 1300 85 2378?

What is a smart number?

• Phoneword: the alphanumeric translation of a phone number. For example, when you dial the phone word 1300 85 BEST you are actually dialling 1800 85 2378, it is just easier to remember 1300 85 BEST.
• Smart Numbers: numbers with an easy to remember sequence of numbers like 1800 111 222.

What are the benefits of a smart number?

• Easier to remember: People remember words or repeated numbers better than a random sequence of numbers.
• Lower cost of lead generation: Response rates go up, "Phone words can increase advertising response rates by 290%"1.
• Word of mouth is easier: Customers will remember the phone number and pass that on with your company name (such as call BEST on 1300 85 BEST)
  Brand Reinforcement: A Phoneword has people dialling your company name, or a word that describes your business.

How much does a smart number cost?
Smart numbers costs vary on the number or word you are after, the area in which you would like to use it and how you would like to purchase it.
 
How do I get a smart number?
There are 3 options in setting up a smart number:

1. Rent:  BEST have an available range of Smart Numbers that start at $25 per month.
2. Lease: Phone words can be leased on a national, state-by-state, or even per postcode basis. Monthly licence fees and leasing terms vary. We have established relationships with all the major Phoneword providers, and have discounted lease options exclusively for BEST customers.
3. Buy: You can purchase your own from the SmartNumber auctions. This is a web based auction, with a minimum purchase amount allocated by the government. The number is allocated to the highest bidder. BEST can arrange the bidding on your behalf. Simply tell us how much you are willing to spend on the number, and we will do the rest for you.